Judson Hill is out with his first commercial that starts airing today.
He’s up against this POS from Mutual of Omaha’s Dan Moody:
And they’re both trying to catch Bob Gray, whose cookie-cutter spot has been blanketing tv screens in the district for nearly a month.
Your assignment is to compare and contrast the effectiveness of these tv commercials on their creative and rhetorical merits alone -without any context about the size of their respective buys, their penetration, or their reach. Are you, as a viewer, more persuaded, intrigued or outraged by one more than the other? If so, why or why not.
Please keep your comments on topic and use punctuation properly. Charlie hates it when you don’t.